Pro bono is normally meant to mean free legal work for deserving individuals who cannot afford to pay. It is something which the Law Society will say it applauds on behalf of solicitors. Indeed a recent recommendation is that law firms should keep up or increase their pro bono work in the midst of the economic crisis on the ground that, “with solicitors’ corporate social responsibility credentials taking on more importance for many clients, having pro bono work on the books is a vital marketing tool”.
What they are talking about is the equivalent of a self-interested introductory “free offer” incentive for potential future clients.It is sad if solicitor’s self interest should tar pro bono work with a self serving marketing brush that can only put this fine principle at risk.
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